Coalition ad campaign highlights life-saving impact of hospital careÂ
The Coalition to Strengthen America's Healthcare Dec. 4 launched a new national, seven-figure digital, cable and broadcast advertising campaign that highlights the importance of life-saving care unique to hospitals and health systems. The ad tells the story of a child named Beckett, who was born with a congenital heart defect and was given the chance for a healthy life by his community children’s hospital. A coordinated team of more than 40 professionals, including surgeons, physicians, nurses and more, performed three open-heart surgeries and delivered the life-saving care he needed. The AHA is a founding member of the Coalition.
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