The AHA ranked first of 50 trade associations on six of 15 measures of advocacy effectiveness, the most of any association, according to the results from APCO Worldwide’s annual TradeMarks . The six areas are member representation, bipartisanship, industry reputation steward, information resource, self-regulation and local impact. The study surveyed 305 policy leaders in Washington – congressional staff, executive branch officials and private sector executives – to identify what makes an association an effective public policy advocate in the eyes of its key stakeholders.

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