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The Coachella Valley is a region in Southern California with an incredibly high rate of HIV. Based on the knowledge that increasing the number of people being tested for HIV can lead to decreased transmission, a campaign to increase testing called “Get Tested Coachella Valley” was initiated. Through strategic communication and broad and accountable coalition building, the campaign is making community-level environmental changes. The campaign continues to expand and is making deeper impacts on the community's health by: developing a media campaign; establishing testing sites at non-clinical centers; and partnering with community organizations and leaders, Get Tested is shifting the region's culture around HIV testing.

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