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To help advance the public’s confidence and trust in the safety of COVID-19 vaccines and their distribution, the AHA continues to develop and collate resources that hospitals and health systems can use as COVID-19 vaccines become available in their communities.

New Ad Council PSA Featuring Dr. Melinda Estes
The Ad Council Dec. 29 launched its AHA-supported , a multichannel campaign with four videos, several of which feature AHA Board Chair Melinda Estes, M.D. In addition to the Ad Council-developed videos, hospitals and health systems have access to a host of downloadable materials, including:

• simplified COVID-19 vaccination FAQs;
• talking points on the overall effort for health care professionals and spokespeople;
• copy for e-communications/internal communications/websites;
• customizable social media copy; and
• shorter versions of the videos for use on social media.

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Resources for Engaging Health Care Workforce and Communities
The Society for Healthcare Strategy and Market Development members developed a new to guide hospitals and health systems through the steps involved in planning, designing and executing a vaccine communications plan and campaign. Information highlights the strategies and experiences of health care marketing and communications professionals, such as developing a vision and goals; identifying the audiences, such as internal, external and non-English speaking groups; developing effective messaging; determining the best ways to reach target audiences; and tracking success metrics.

The resource emerged from the December 2020 . The toolkit will be updated as new resources, tools and examples become available.

#MyWhy
To reach communities digitally, AHA launched , a social media campaign that amplifies health care workers’ voices on the importance of getting vaccinated against COVID-19. Using the hashtag and tagging , physicians, nurses, respiratory therapists and others are encouraged to share videos, social posts or written testimonials when it’s their turn to receive the COVID-19 vaccine. The webpage includes free graphics for your hospital to use to promote the campaign.

AHA Vaccine Website
Among new materials is a dynamic , developed in coordination with the Centers for Disease Control and Prevention and featuring:

• a vaccine candidate scorecard;
• a vaccine primer;
• ��ٰ�’s , including posters, FAQs and digital content; and
• an allocation framework.

AHA will update the site with new videos and other content as it is developed.

Find out more about ��ٰ�’s Advisory Committee on Immunization Practices COVID-19 .

AHA Vaccine Special Bulletins
AHA recently released summaries of Food and Drug Administration emergency use authorizations for the two approved vaccines: and .

As other vaccines are approved, AHA will release additional summaries to provide hospitals with information on dosing, storage and handling, preparation, and contraindications and adverse reactions.

What You Can Do

• Share this advisory with your senior management, legal team and community resource team.
• Identify legal and other resources available locally for patients and families.
• Identify community stakeholders who would benefit from having some or all of this information.

Further Questions
Please contact AHA at 800-424-4301.