/ en Wed, 30 Apr 2025 11:12:40 -0500 Mon, 05 Feb 24 09:32:27 -0600 /center/community-health-improvement-week/digital-tool-kit Mon, 05 Feb 2024 09:32:27 -0600 Social Media /news/headline/2023-06-28-aha-social-media-toolkit-celebrates-health-care-workers-july-4 <p>The AHA is offering a new set of social messages and assets for July 4 to remind everyone of the significant contributions of hospitals, health systems and health care workers to create healthy and vibrant communities, and that it is patriotic to pause and honor health care workers on this important day. View the toolkit <a href="/system/files/media/file/2023/06/Capitol-Fourth-2023-Member-Content.docx" target="_blank">here</a>.</p> Wed, 28 Jun 2023 15:13:30 -0500 Social Media /news/headline/2023-05-04-newest-aha-covid-19-vaccination-digital-toolkit-seeks-beat-summertime-blues <p>Summertime is right around the corner and AHA’s new social media toolkit promotes COVID-19 vaccination and boosters as a means for keeping kids active and healthy when school’s out. <strong><a href="https://drive.google.com/drive/folders/1S-PbcQk2NqUhsQSV9Q73cn6pWuFMkAuB" target="_blank">DOWNLOAD THE TOOLKIT HERE</a></strong></p> Thu, 04 May 2023 15:43:16 -0500 Social Media /news/headline/2023-04-13-newest-aha-covid-19-vaccination-digital-toolkit-spring-has-sprung <p>With spring in full bloom, AHA is offering for hospitals and health systems a social media toolkit promoting COVID-19 vaccination and boosters. The new toolkit encourages patients to stay updated in their shot regimens with images using a springtime theme. <a href="https://drive.google.com/drive/folders/1A3LohcO7X6dmirvW2CwOH_sJaGfmGEhQ?usp=share_link "><strong>DOWNLOAD THE TOOLKIT HERE</strong></a></p> Thu, 13 Apr 2023 16:03:00 -0500 Social Media /news/headline/2023-02-10-time-valentines-day-aha-issues-supplemental-toolkit-covid-19-vaccines <p>AHA is offering for hospitals and health systems a second social media toolkit for February with messages for promoting COVID-19 vaccination and boosters. The supplemental toolkit adopts a Valentine’s Day theme for encouraging patients to stay updated in their shot regimens. <a href="https://drive.google.com/drive/folders/1Bmq8ybNHQzvUzawXf4rPJBduHGqpcRxQ?usp=share_link">DOWNLOAD THE TOOLKIT HERE</a></p> Fri, 10 Feb 2023 14:47:41 -0600 Social Media /news/headline/2023-02-03-aha-releases-black-history-month-social-media-toolkit <p>AHA and its Institute for Diversity and Health Equity are providing social media assets that hospitals and health systems can use throughout February to highlight Black contributions to health care and urge continued action to address existing inequities. <a href="https://drive.google.com/drive/folders/1iPVZfJDFGfVEv3A-Bda7DJ2XojskiVU9?usp=sharing">DOWNLOAD THE TOOLKIT</a></p> Fri, 03 Feb 2023 14:52:00 -0600 Social Media /news/headline/2022-10-12-aha-unveils-new-resources-encouraging-flu-covid-19-vaccinations <p>With the start of flu season, AHA is providing a new batch of Halloween- and autumn-themed resources for hospitals’ and health systems’ use to encourage influenza and COVID-19 vaccination. The <a href="/flu" target="_blank">October United Against the Flu toolkit</a> includes downloadable plug-and-play social media assets, including graphics and messages. <strong><a href="/system/files/media/file/2022/10/updated-october-2022-flu-toolkit.pdf" target="_blank">DOWNLOAD THE TOOLKIT</a></strong></p> Wed, 12 Oct 2022 14:30:51 -0500 Social Media /aha-center-health-innovation-market-scan/2020-02-24-snapchat-ready-disrupt-health-care-conversation <div class="container row"> <div class="row"> <div class="col-md-8"> <p><a href="https://www.snapchat.com/" target="_blank"><img alt="Snapchat logo" data-entity-type="file" data-entity-uuid="f25d37bb-6853-4692-81a6-1e73066c5d1b" src="/sites/default/files/inline-images/ms_022520_item2_snapchat_190_989593.jpg" width="190" height="127" class="align-right">Snapchat</a>, the popular social website, is ready to test its reach in health care. The company will launch a new set of tools and custom content centered around mental health and wellness.</p> <p>The new feature, <a href="https://www.snap.com/en-US/news/" target="_blank">Here For You</a>, provides in-app support for those who may be experiencing a behavioral health or emotional crisis. Here For You also will show safety resources from local experts when users search for topics like anxiety, depression, stress, grief, suicidal thoughts and bullying.</p> <p>Snapchat’s move is significant because it’s the site’s first move in a broader health and wellness push that will be rolled out in the next few months, <a href="https://www.axios.com/snapchat-wellness-mental-health-launch-2d282533-9117-412a-8ef3-830e01906a31.html" target="_blank">Axios reports</a>. It’s also another in a growing list of online social platforms trying to better understand consumers’ behaviors so they can help respond to their health care needs.</p> <p>In October, <a href="https://www.facebook.com/" target="_blank">Facebook</a> further expanded its public health messaging efforts by launching the <a href="https://www.mobihealthnews.com/news/north-america/facebooks-new-tool-tells-users-what-checkups-they-need-where-get-them" target="_blank">Preventive Health tool</a>. It targets U.S. users with a list of recommended preventive tests or checkups, sets scheduling reminders and connects users to local providers of those services — all based on two data points, the user’s age and sex.</p> <p><a href="https://www.pinterest.com/" target="_blank">Pinterest</a> last summer debuted <a href="https://techcrunch.com/2019/07/22/pinterest-wellness/" target="_blank">emotional wellness activities</a> tailored to the millions of users searching the visual pinboard for emotional health-related topics. Resources, intended for users to complete when they are feeling anxious, sad or stressed, include deep-breathing and self-compassion exercises.</p> <p>Such efforts are generally seen as positive steps for helping consumers to achieve better health. But there’s an underlying business strategy to these programs as well. For instance, while Facebook noted in a recent blog post that <a href="https://about.fb.com/news/2019/10/privacy-matters-preventive-health/" target="_blank">information obtained through Preventive Health is never shared or sold to third parties</a>, there is one big exception: If users like a specific doctor, drug or hospital, those data are added to the company’s ad-targeting system.</p> <p>This gives Facebook powerful leverage as it continues to grow its ad base and deepens its understanding of consumer behaviors in how, when and where they seek health care services. And with the social platform now such a ubiquitous part of consumers’ lives, many patients may continue to embrace Facebook’s expansion into health care as a simple matter of convenience.</p> </div> <div class="col-md-4"> <p><a href="/center" title="Visit the AHA Center for Health Innovation landing page."><img alt="AHA Center for Health Innovation logo" data-entity- data-entity-uuid="7ade6b12-de98-4d0b-965f-a7c99d9463c5" src="/sites/default/files/inline-images/logo-aha-innovation-center-color-sm.jpg" type="file" class="align-center"></a></p> <a href="/center/form/innovation-subscription"><img alt data-entity-type data-entity-uuid src="/sites/default/files/2019-04/Market_Scan_Call_Out_360x300.png"></a></div> </div> </div> .field_featured_image { position: absolute; overflow: hidden; clip: rect(0 0 0 0); height: 1px; width: 1px; margin: -1px; padding: 0; border: 0; } .featured-image{ position: absolute; overflow: hidden; clip: rect(0 0 0 0); height: 1px; width: 1px; margin: -1px; padding: 0; border: 0; } Mon, 24 Feb 2020 08:06:08 -0600 Social Media /news/headline/2019-09-12-health-care-strategists-meet-nashville <p><em>Pictured: Shabnam Mogharabi, CEO and executive producer at SoulPancake, an award-winning media company, opened the meeting with insight into cutting through the negative online and social media messages to connect with people by celebrating personal and profession purpose.</em></p> <p>More than 2,000 health care strategists — including marketing, strategic planning, business development and communications/public relations professionals — attended the annual meeting of the <a href="https://www.shsmd.org">AHA’s Society for Health Care Strategy and Market Development</a> this week in Nashville. Opening speaker Shabnam Mogharabi, CEO and executive producer for media company SoulPancake, offered insight on connecting with people through social and online messaging that celebrates personal and professional purpose. Other keynote speakers included Jon Meacham, presidential historian and Pulitzer Prize-winning author; Sekou Andrews, creator of Poetic Voice; Zeev Neuwirth, M.D., senior medical director of population health for Atrium Health; and Carla Moore, vice president of sales strategy and education at HBO. SHSMD also honored Cristal Herrera Woodley, director of marketing, communications and customer engagement at Renown Health, with its 2019 Rising Star Award; and recognized the many contributions of former SHSMD board member Terri McNorton, who passed away earlier this year. During her career, McNorton was vice president for General Health System Baton Rouge, La.; Ochsner Health System New Orleans; and Bon Secours Health System based in Marriottsville, Md.</p> Thu, 12 Sep 2019 14:35:12 -0500 Social Media